Where did you sleep last night?
Where did you sleep last night? is a Poster series intended to raise awareness of homelessness through getting the viewer to relate and feel empathy. This project was done in collaboration with four of my peers at Umass Dartmouth, we were tasked with finding an issue that we all felt strongly about to translate into a 5 poster series.
Homelessness felt especially fitting as it is a growing problem in the New Bedford area, we made each poster about a different demographic affected by homelessness that each designer felt particularly connected to. We focused the content of our posters on what causes people to become homeless which are often things that all people can relate to.
Designers I collaborated with: Dennis Fox, Kerry Magoon, Molly Nunes, and Marvin Weber.
One of the biggest initial hurdles of this project was how can we visualize homelessness without being insensitive? Including photos or illustrations of homeless people didn't seem appropriate as it is too diverse a group to visualize, so we came to the conclusion to show different sleeping arrangements that a homeless person may have through original photography. This helped reinforce our point of getting the viewer to relate to the subject and gave us the idea to name the series "Where did you sleep last night?" as it get's people to think about their own life and sleeping situation. This also allowed us to show how different homelessness can look including some unexpected versions of homelessness like couch surfing which are often forgotten.
Typography + Color
Homelessness looks different to every person who experiences is it so to convey that in our posters we developed a variable system that changes poster to poster but still has the same language. We used mostly black and white but included the pop of yellow to relate to the constant movement associated with being homeless by using the dashed line to represent the road/street.
The 5 poster series is made to be flexible and can be displayed by itself, as a full set, or a partial group. The street line connects all the posters as a common thread and to represent all of the road blocks and changes that these people can go through in their lives. We included a local organization for each poster to encourage the viewer to take action after seeing the posters.