For Samsonite, I supported a wide range of digital marketing initiatives that brought the brand’s premium positioning to life across paid and organic channels. My role included designing assets for email, social, display, and landing experiences—each tailored to the unique requirements of its platform while maintaining a cohesive visual voice.
I worked closely with the performance and brand teams to translate campaign goals into clear, conversion‑driven creative. This meant balancing aspirational lifestyle storytelling with strong product focus, ensuring every asset worked hard both visually and commercially.
Across these executions, I refined a system that kept the work consistent, scalable, and elevated—helping Samsonite show up with clarity, confidence, and modernity in every digital touchpoint.
