For this campaign, Samsonite partnered with Chloe Fineman to introduce a limited‑edition luggage collection. My role was to translate the collaboration’s playful, fashion‑forward energy into a digital experience that felt premium, modern, and unmistakably on‑brand for Samsonite.
I built the landing page around bold, editorial typography, high‑impact product photography, and moments of personality that nod to Chloe’s comedic style without overshadowing the product. The layout balances storytelling and commerce, guiding users from brand partnership to product details to conversion with clarity and ease.
The result is a cohesive digital expression that elevates the collaboration, showcases the collection, and delivers a polished, fashion‑centric shopping experience.
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