We show up at thousands of events and conferences. I wanted to create a signage system that would allow the team attending to pick the right banners appropriate for the specific audience. The glow banners have really helped us stand out against the crowd, in a consistent and easy to replicate way.
Before we had this system, and before we had our visual rebrand, I designed event experiences individually. The following case study was for Grace Hopper, an event we attend targeting women in tech. The team wanted an experience, apart from just a booth or banner, so we decided to have a Photo Booth, and a panel on which participants could write out their favorite tech... this was a way to make the booth look full and bring more people over to engage with recruiters. It was a big success!
