Jennifer Hart was a client at Spectrum Marketing Group, where I interned. I was given the task of designing a logo for her fitness training business. She wanted something modern, clean, and unique. I wanted to create a graphic that was not obvious, ie. something that no other fitness trainer could have used. I started looking at the letters in her name and after many different ways of combining the letters, I found that the JHF from the company's initials made a modern, clean, and unique dumbbell form.
Preliminary sketches:
