Jennifer Hart was a client at Spectrum Marketing Group, where I interned. I was given the task of designing a logo for her fitness training business. She wanted something modern, clean, and unique. I wanted to create a graphic that was not obvious, ie. something that no other fitness trainer could have used. I started looking at the letters in her name and after many different ways of combining the letters, I found that the JHF from the company's initials made a modern, clean, and unique dumbbell form.
![](https://cdn.myportfolio.com/a35d24119adddae95d72b07f7715e3a4/e8999bca-a23e-42fc-b3e9-1818194906e7_rw_1920.jpg?h=87d53c373290134c49bad583733e55d7)
Preliminary sketches:
![](https://cdn.myportfolio.com/a35d24119adddae95d72b07f7715e3a4/f8cf1b1c-7d18-40e3-82bf-a7ecd45be000_rw_1920.png?h=18063cfb47b525dde3d921683195bcc2)