For Lipault’s digital marketing program, I created a suite of assets that brought the brand’s playful, Parisian identity into modern digital channels. My goal was to maintain Lipault’s signature lightheartedness while refining the visual language for stronger consistency across paid, social, and e‑commerce placements.
Working within an established color palette and product‑first photography, I developed layouts that felt clean, bold, and expressive—balancing fashion‑forward moments with clear commercial intent. This included adapting creative for a variety of formats and ratios, ensuring that each asset remained cohesive while meeting the unique needs of its platform.
Across the campaign, I focused on elevating brand recognition, strengthening hierarchy, and creating a flexible system the team could scale. The final deliverables contributed to a more unified and contemporary digital presence for Lipault.
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